Perspectives

Writing

Thoughts on program management, AI, brand building, and the work behind the work.

Entrepreneurship June 2026 · 8 min read · Part 2

Distribution Is a Product Too: What Building PranaGlow Taught Me About Visibility

Building the product was only half the job. Building the system that helps people find it — SEO, events, affiliates, trust infrastructure — turned out to be just as hard. What I learned.

Entrepreneurship Distribution DTC Marketing

Entrepreneurship May 2026 · 12 min read · Part 1

What Building an Ayurvedic Skincare Brand Taught Me About Marketing, Trust, and People

Building PranaGlow taught me more about marketing, consumer trust, and the gap between "good product" and "brand people actually buy" than anything I'd read before. The parts that surprised me most.

Entrepreneurship DTC Brand Building Compliance

AI & Productivity May 2026 · 4 min read

AI didn't rebuild my website. I did — with AI as my force multiplier.

What I learned directing Claude's Cowork mode to rebuild my personal site from WordPress to static HTML — and what it says about knowing how to work with AI effectively.

AI Program Management Productivity